New Alpine companies, like Crans-Montana on the Haut-Plateau, remain, more often than not, trapped in representative logic opposing the clan of modernists to that of defenders of values anchored in an ideal-typical tradition. The Haut-Plateau territory, so named due to its geographic location and topographic conformation – not for the morphology of the soil – was still a space free of any construction in the mid-nineteenth century. This vast alpine meadow was marked by a few utility buildings for sheltering cattle and hay during the intermediate seasons that precede the full summer. At the turn of the 3rd millennium, the built heritage, essentially consisting of hotel structures and holiday residences, is no longer able to welcome the new socio-economic dynamics linked to the mono-culture of skiing. This crisis calls habits, both old and new, into question, given the youth of the tourist resort. In June 2000, a Federal programme selected Crans-Montana as a case study for testing an Environment and Health Action Plan. This provided an opportunity for a group of architects to formulate an inter-municipal blueprint that activated a series of urban renewal projects. The new architectural formulae that emerge try to go beyond stylistic modernism by reinterpreting the relationship with the built environment and its social context.